File:Arch Deluxe Composition.gif

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Arch_Deluxe_Composition.gif(426 × 234 pixels, file size: 43 KB, MIME type: image/gif)

Non-free media information and use rationale for Arch Deluxe

From the promotional material associated with the launch of the McDonald's Arch Deluxe.


McDonald's Arch Deluxe official site (now defunct)


Arch Deluxe

Portion used

Image presented as a portion of a larger promotional material (pamphlet and website).

Low resolution?

The image is already at a low enough resolution. Reducing the resolution would cause the irregular text of the image to be more difficult to read.

Purpose of use

Much of the Arch Deluxe's promotional material focused on the high-quality ingredients. This image directly illustrates that. Also it gives shows that McDonald's attempted to market the product with upscale terms while still maintaining traditionally childlike elements such as their unsophisticated font and color scheme.


For the purpose of illustrating the associated marketing material, this image is irreplaceable.

Fair useFair use of copyrighted material in the context of Arch Deluxe//

File history

Click on a date/time to view the file as it appeared at that time.

current22:26, 15 September 2017Thumbnail for version as of 22:26, 15 September 2017426 × 234 (43 KB)Ronjones (talk | contribs)Reduce size of non-free image to NFCC guideline
19:10, 27 August 2004No thumbnail453 × 249 (18 KB)DropDeadGorgias (talk | contribs)Official promotional material from {{fair use}}
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